The highly-advertised Zippo Repair Guarantee that the world has associated with the brand for years: I spent ten to fifteen dollars in trying to get a Zippo repaired, while the company basically chose to chuck mine and instead send me one worth half the price. The manufacturer's corporate claim on its website was: "In almost 75 years, no one has ever spent a cent on the mechanical repair of a Zippo lighter regardless of the lighter’s age or condition." It forgot to say "unless it's one of our candle models including the widely-sold Multi-Purpose Lighter." The claim no one's spent a cent on a mechanical repair seems awfully funny. Call it false advertising or call it really irritating. The repair guarantee is so well known that the company has the trademarked slogan of "It works or we fix it for free." Zippo's advertisement that it guarantees to fix any of its own, authentic lighters but the claim isn't true. Zippo won't repair fakes but that's not the only items the company won't fix.
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